Books For Bloggers: 10 Reads To Take Your Blog To The Next Level
Blogging is a pastime that’s been around since the first person with something to say opened up a GeoCities account and started writing — that is, according to what I can remember from being on the internet in the late 90s.
Since then, blogging has skyrocketed to become an actual profession for the Internet savvy. Blogging is now a marketing tool for businesses. It is a source of entertainment. And it’s also one of the primary ways people get their news these days — with corporate-owned media blogs standing toe-to-toe with the 24-hour news cycle standbys like CNN, MSNBC, and others.
Blogging is a big deal. Not only is it transforming the Internet, but it’s also creating a new niche market for writers and publishers to create content about blogging. Because if you’ve ever thought about starting a blog (or even if you’ve been running your own for years now), it can never hurt to learn more.
I’ve put together this handy list of books for bloggers of all experience levels. While it is a challenge, blogging the right way can provide you with so much more than a way to let off steam at the end of the day.
Books for Bloggers on Getting Started:
It wouldn’t be a proper start to a “Getting Started” section if I didn’t include at least one “For Dummies” book. They’ve been the de facto introduction literature since before the Internet was the Internet, so it makes perfect sense that there would be one for blogging. The best part of this version, however, is that it covers eight different subjects in one big volume — including topics from beginning your blog to building community, and so much more.
There are tons of sites that can host your blog and give you tools to make it pretty and customizable. However, the one that provides the most freedom to do whatever you want is WordPress, hands down. Unfortunately, the ultimate freedom is wasted when you don’t know how to make the most of it. That’s where books like this one come in. WordPress for Beginners provides you with the means to find a domain, secure hosting, install WordPress, and unlock the true power of the software.
Our humble little corner of the Internet is a great haven for freelance writers. One of the most recurring opportunities we post on our job board is blogging jobs in a variety of different niches. So, it just makes perfect sense that a book to help you find better blogging gigs is on this list. Kevin Muldoon knows his stuff and is prepared to show you how to work in the blogosphere. Also included are interviews with seven other successful bloggers and a quick tutorial on using WordPress and HTML to make your work stand out. Check it out today!
Books for Bloggers on Monetization:
This book isn’t exactly about blogging, but blogging itself isn’t really an exact science. Pulizzi’s book is a study in how to build an audience by creating quality content and continuing to grow that audience before having anything to sell them. I know, I know. It sounds a bit counterintuitive, but hundreds of people have seen success using this method. Check it out if you want to learn how to grow your audience and (eventually) capitalize off of it.
A true How-To book by master bloggers Darren Rowse and Chris Garrett on building your own blog, finding your niche and monetizing it to make a profit from your dreams in the most delightful sense of the term. Rowse and Garrett have been in the blogging game for well over a decade now, and both are having the time their lives creating content fine-tuned to pull in the audience and the monies. So if you’re looking to take your blog game to the next level, this book is for you.
Another, more personal account of finding success in the blogosphere. Chow and Kwan relate the story of Chow’s personal success and how you can learn from his lessons and create a thriving business in a very concise and thought-provoking read. While you get to hear Chow’s story from his point of view, he also makes sure to talk about what he used to achieve his success — from optimizing SEO to utilizing Google Adsense properly. This is a great little guidebook with a personal flair.
Books for Bloggers on Finding Your Niche:
One of the most common things you hear creatives say is that they “don’t have the time” to get their blogs (or other projects) up and running. That could be true. But in a lot of cases, the problem could be that they’re not quite sure how to get things started. Well, Robin Houghton is here to guide you on how to properly market yourself to the blogosphere. If you’ve got a side hustle that you want to propel into the spotlight, this is a book that could definitely help.
Let’s face it, we all get burnt out from time to time. Constantly coming up with articles to pitch can be a chore. Coming up with ideas for our own stuff can be just as hard. So, on those days when you’re just not feeling it, this book by Dana Fox may be just the thing to perk you up. Admittedly, her book is geared toward lifestyle bloggers, but there might be a few things here that can be adapted for other fields. Either way, there’s nothing wrong with getting some inspiration.
Books for Bloggers on Execution:
So you’ve got the dream gig nailed down, but how do you actually find the time to make sure you can meet all these new writing deadlines with your hairline intact? Enter Getting Things Done by David Allen. Originally published in 2001 but updated back in 2015, this Bible for productivity will help you manage all your writerly duties in the most stress-free way possible. Pick it up and help yourself get things done.
If you haven’t heard before from the innumerable TED talks (or whatever people use to share ideas these days), Content is King on the Internet. Content is what is going to get people looking at your blog and coming back to it for more. It defines your niche and writing style, making sure you stand out from the competition. And if you need help making your content better, Ann Hadley has the key to making your work fresh, more engaging, and most importantly, your own.
So, aspiring bloggers, do you have some other books for bloggers out there that I may have missed? Let me know in the comments! Until next time, happy writing!