How to Make Money Blogging
So you read blogs every day and think, “Hey I could write one of these!” Or you already have a blog you’ve been running for awhile and wonder how you can make money from it. There are a few different avenues you can take to make money blogging.
Consider yourself forewarned, though, blogging is not a make money quick scheme. It might look easy just to put a review online and expect cash to start rolling in. While it isn’t brain surgery, blogging effectively to get a market share is still hard work.
However, if you follow these few steps, you’ll be on your way to monetizing your blog and making money blogging.
To get started, if you haven’t already, you’ll need to pick your specialty. This means homing in on a niche subject. What are you passionate about? What are you experienced in? Do you have any expertise? The more specialized you are or, the more in tune you are with a specific niche, the more you can curb the writing market.
We are all experts at something, even if we don’t immediately realize it. Spend some time thinking about what you know from your everyday life that you can have an informed opinion on. Maybe your specialty is pet grooming or cooking. Maybe you know a lot about automobiles or car parts. Whatever it is, make sure it’s something you won’t grow tired of writing about.
Having a specialty as opposed to writing about anything and everything is good for two reasons.
- It helps you focus on your topics, which makes writing a little easier.
- It makes you more marketable in the future.
While it might sound more prudent to be marketable to multiple markets at once, taking a targeted approach is much more efficient.
2. Make a Schedule and Stick to It
Now that you have your niche, you need to write and write a lot. I know that sounds obvious, but the important thing is to stay consistent. Make a schedule for your blog and be sure to put out regular content, even if YOU DON’T HAVE ANY FOLLOWERS. This is doubly important. “Why should I write posts if no one will read them?” you might be asking.
We all start somewhere, even if the only viewers we have in the beginning are family and friends. Once you begin to develop your niche and writing schedule, it will put you in the mindset to write consistently. Being able to put out a post a week or twice a month is important as it builds up your writing work ethic and also shows potential clients that you’re dedicated and consistent.
Now you’re rolling. Your blog is building an audience and following, you’re getting noticed, and you want to know what to do next, and how to make money blogging.
Most blog sites (Blogger, Live Journal, Etc.) are Adsense capable. Adsense is a program by Google that puts advertisements right into your blog. It gives you the power to pick and choose what ads you want for your audience.
Now, I know most of us don’t like ads all over websites, but in terms of getting paid, it’s a quick introduction to making some money from your writing. While this isn’t a sustainable or very prosperous route starting out, having that small trickle of revenue into your hands is a great motivator.
If you haven’t found your niche yet, it is still good to keep writing in different formats with different ideas. Adsense—unlike direct sponsors, which I’ll get into next—doesn’t care if your blog is about one thing or multiple things.
If you have chosen a niche and have established yourself as a knowledge base for that particular thing, you can start to look for sponsorship or targeted ad revenue.
Let’s say you have a blog about Pet Grooming. Reaching out to companies about particular products or services that you have reviewed and looking for a deal to sponsor their products to your audience can be very profitable.
This is where your posting schedule and viewer counts come into play. Not unlike a Youtube video that begins with a sponsored ad, having a targeted blog with a specific audience helps garner sponsorship from advertisers. The money is better than Adsense, and it solidifies your specialized status, but the downside with this is being able to find sponsors that want to work with you and your blog to push their products. It takes time, just like any writing endeavor, to make money blogging.
5. Freelance Blogging
If you’re like me and have yet to find your niche but know you can write in different markets, then perhaps freelance writing is your avenue. Freelancing is when you write content for other blog sites, websites, or online content for companies as opposed to your own blog.
Having your own blog is still very important in this regard. It serves as an example of your writing ability, even if it hasn’t received a load of internet traffic. Simply having the proof that you stick to a schedule and produce quality content is enough to give you a shot at a freelance blogging job.
Most freelance positions through other blog sites pay by the post or the word. Having the experience of working under a deadline, not set by yourself, shows future writing jobs your skill and dedication to the craft.
6. Business Blogging
Let’s say you have a company and want to increase your online market presence. Blogs are also useful tools for expanding your business on the internet and having a way to inform and interact with your customers.
Adding a blog to your business website creates a new avenue for reviewing your products, offering company updates, and communicating with your clients. In general, business blogging is a great way to increase online recognition.
With these few tips, you’re on your way to making your first paycheck as an online blogger!