Need to Hire a Freelance Writer? These Simple Tips Will Help
Most people hire a freelance writer in the hopes of lowering their workload and increasing their website’s traffic or conversion rates. If you hire a great freelance writer, then this is exactly what will happen. Unfortunately, for every great writer out there who can be huge asset to your business, there are hundreds of inexperienced and unprofessional candidates who will potentially cost you time, money, and lots and lots of frustration.
If you have ever tried hiring a freelance copywriter or blogger in the past, you probably know exactly what I am talking about. You may be frustrated. You may be tired. You may even be considering throwing in the towel and doing all the writing yourself, but don’t give up just yet.
There are actually many high quality and professional writers online; likely many even glanced over your last job post. Maybe they didn’t respond or maybe you accidentally overlooked them and decided to try out a cheaper candidate. No matter. It’s time to start fresh with a clean slate.
The secret to hiring the best freelance writers is knowing what they look for, and where they look for it. All you need to do is tweak your game plan a little bit and you can find the top copywriters in your field.
Let’s start at the beginning and ensure you don’t sabotage your job posting before it ever gets online.
Where to Post Your Job When You Want to Hire a Freelance Writer
When you need to hire a freelance writer, the hardest part is often how to begin the process. With all the sites on the web, how do you choose which one to post to?
First off, always post to a site dedicated to writing jobs. Most freelance writers search job boards daily. But time is money and, since there are so many job boards online, they generally restrict their search to sites which will bring them only the results they are looking for- in this case, freelance writing jobs. Generalized job boards such as Monster yield a small number of freelance writing jobs, and therefore are hardly searched.
Also avoid using sites which restrict your job posting to a local area, such as Indeed or Craigslist. If your writing job is a remote position, but your listing can only be found by searching for “freelance writing jobs in New York City”, you drastically limit your chances of hiring a good freelance writer. The perfect writer for your project may be in New Mexico, yet they will likely never see your job post with such a restricted format.
There are a number of great sites that focus only on writing jobs, which freelance writers are automatically more likely to browse. Sites like The Writer’s Job Board are so appealing to writers because they act as a “one stop shop” for all freelance writing gigs. These sites can reach anyone with an internet connection- so if you want to hire a freelance writer, posting your job there will increase its reach and ensure it is seen by the top writers around.
What to Include in Your Freelance Writing Job Post
When creating a post to hire a freelance writer, it is very important that you are clear about your needs. As a writer on the hunt for a new client, there is nothing more frustrating than a vague job listing. I pass over countless ads such as “Need freelance writers in various niches; good pay-please apply” without as much as a second glance.
If there are numerous emails between you and the writer simply to figure out if they qualify for the job- you are both wasting time. Learn how to craft the best freelance writing job ad, and I can guarantee you more quality responses from some of the best freelance writers in your field.
Make sure your post includes:
- Detailed description of the job
- Quality pay rate
- Location (if applicable)
- Expected number of hours or workload
- Requests for examples of work
- Required experience level
- Anything else the writer stands to gain from working with you (reputation, authorship, free membership to your service, etc.)
Just as important as what to include in your post is what not to include. As a rule of thumb, hiring a freelance writer should be an enjoyable experience. After all, they are creating quality work for you; giving a voice to your ideas. Yet often, the tone of the average freelance writing job ad can seem angry or irritated.
I am not saying to put a picture of a unicorn in every job listing. It is good to remember however, that a good freelance writer gets to choose who they work for-and most want to work for agreeable clients.
You can change the tone of your post by simply avoiding UNNECESSARY capitalization, understanding that some things do not need to be put in bold and refraining from use of the phrase “Don’t waste my time” if at all possible. While it may not be your intention, these things can be pepper spray in the eyes of a good freelance writer and will leave you with inexperienced writers who are starving for clients and will take any job they can get.
So now that you have crafted the best writing job posting and found the top job boards to post it to, it’s time to focus on the next step…
Choosing the Best Freelance Writer
If you’ve done your job right up until now, you should be swimming in responses from some of the best freelance writers in your field. It’s time to narrow down the list.
Right off the bat, you can eliminate from the list any freelance writer who does not attach a sample of their work. Every writer should be able to come up with some samples to show you. Experienced writers will have previously published samples, and those starting out should take the time to write a custom sample to prove they have what it takes to meet your needs.
Secondly, look for signs that the writer read your posting and proofread their response. If they ask questions which have already been answered by your masterfully crafted job listing, that is a red flag. If their email is littered with spelling or punctuation errors, then it is obvious the writer did not take the time to proofread the email before sending it to you. Both of these things should indicate that they don’t pay enough attention to detail to produce high quality work.
After eliminating these factors, hiring a freelance writer is as simple as going through their work samples; deciding who has the right voice and skill set for what you are looking for, and responding to their application.
If you have trouble deciding on one, send an email to the top three to five freelancers on the list and ask for further information. How they respond and how quickly they do it, will tell you who to choose. The best freelance writers are generally agreeable people who respond clearly, knowledgeably, and quickly to any questions you have.
The Next Step to Hire a Freelance Writer
Now you are well equipped to start creating perfect freelance job posts to attract the top freelance writers in your field. Following these simple steps, you are certain to get the best results from every one of your listings. All that’s left is to post a freelance writing job.