The Secret to Writing a Blog That Nobody Tells You

secret to writing a blog

How do they do it?

The biggest bloggers keep a steady stream of relevant, well-received content flowing out to their eager audience. They make it look easy. Effortless. So much so, that every day, people from all over the world are breaking into the blogosphere. And every day, bloggers are asking the big questions.

How do you go about writing a blog that grabs peoples’ attention?

What’s the best way to make your content memorable?

Is there a way to grow your audience on a steady basis, even if you don’t have a huge following?

How do you make money blogging?

Sometimes it seems like the experts know secrets that you don’t. What exactly is that secret? I’ve learned that it’s less of a single piece of information shrouded in mystery and more of a multi-faceted realization that comes to you over time.

Experience is the Best Teacher

You may get advice on a lot of things when you research blogging tips. There are techniques for proofreading, formatting, and SEO, but one of the most valuable lessons of blogging comes with time.

Most of us experience a good cringe when we look back on our old writing or the common blogging mistakes we made. This is because each piece of content you create will not only shape your blog as a whole, but it will influence your writing style.

Even as you expand into other areas of writing or start operating multiple blogs at once, you’ll find that putting the time in pays off — provided you’re going about things the right way.

You’ll learn easier ways to make your point, more creative ways to bring up thoughts, and general guidelines to help your writing develop. This is the type of knowledge you can only get from experience in the field, rather than a lesson or a how-to guide on writing a blog.

Formality Can Sometimes Be Your Enemy

There’s no question that if you want to be taken seriously as a blogger, you need to have professionalism. What exactly does that mean? In the field of blogging, it can refer to a few different practices.

Reporting facts, avoiding too much slang, and polishing your grammar can all have a big impact on the success of your blog. However, it is possible to go too far with your commitment to perfection.

Rigid, forced-sounding blogs are awkward to read. If you’re looking up blogging tips, you’ll probably find a million sites telling you how to improve your work. Though this can help, you should also remember to keep things natural.

Be yourself, and say things outright. Don’t try too hard to adhere to someone else’s idea of quality. As long as your grammar and flow are tight, putting your own spin on things when writing a blog is always a positive when it comes to standing out.

Your Definition of Success Will Change

We all set goals for ourselves, and working towards them provides a reliable framework for your blogging progress. Once the views and subs come pouring in, it is easy to feel like the hard part of the work is done.

Remember that part about practicing and improving through experience? It’s also worth mentioning that the more you learn about blogging, the further you’ll move the goalpost for what counts as “good.” As you progress, so will your definition of blogging success.

Most good writers are their own biggest critics. The more you understand about writing, the more areas you’ll see for improvement. It’s the Dunning-Krueger effect — the more you know, the more you’ll realize how much you don’t know.

This phenomenon also means it’s easier for seasoned bloggers to assume everyone knows this. Hence why you’ll rarely find out that your standards for yourself change as you get more experience.

Growing Your Readership Involves Careful Planning

There are plenty of tips out there on how to increase your viewership. However, these guides are usually aimed at sites with dedicated followings who are looking to expand.

For those who are starting a blog, getting the wheels rolling and building a dedicated following is often very difficult in the beginning. Think of it in terms of businesses — most lose money their first year. You may have to tread water for a bit before you really find your voice and develop a blog strategy that works.

Writing a blog and gaining a steady following takes time, and it’s much easier to foster growth once you’ve already gotten started. That being said, it’s less about getting your “big break” and more about taking a proper approach to blogging.

As for how to write a blog that appeals to your audience, think of the type of reader you’re looking to appeal to and what they want to know. You can alter your approach slightly and see how these changes impact your blog’s growth.

You’ll Always Be a Student of the Craft

If you want to maintain a thriving blog, you’ll need to keep up with the latest trends in the writing field. Best-practices can change and those who don’t adapt are left behind.

You’ll need to get used to researching, retooling, and retraining yourself to keep your blog relevant. While the basics will always remain relevant, the best bloggers stay up on the most recent developments.

Writing a blog is less about finding the perfect way to order words and promote the finished result than you may think. Instead, it’s much more about telling the audience what they want to know and doing so in the most effective manner available at the time.

It’s easy for longtime bloggers to forget about this fact. No one tells you about the changes in the industry when you first begin. However, as you gain blogging skills, you’ll find it easier to adapt and continue to grow your success.


Josh Stanley

Josh Stanley has a bachelor’s degree in Business Administration. In addition to business, he also specializes in writing about technology, the writing industry, and the freelance lifestyle in general.

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